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Frequently Asked Questions

Affiliate marketing is an advertising strategy that involves marketing a product or service through popular marketing channels, platforms and individuals, called affiliates. Affiliates promote the products or services of a business for a commission. They usually receive a small percentage of the sale value whenever someone buys a product or service they advertise. Affiliates may use various digital channels like social media, blogs or emails to promote products to their own audiences.

The Affiliate Marketing Vertical is a market, industry, or niche where you can find products or services that provide for the needs of an audience.

Advertisers include brands and companies from financial institutions to direct to consumer (D2C) brands to retailers. A publisher is a blog, website, mobile app, shopping platform, social channel, or browser add-on that drives traffic to a brand or company’s site.